What:
Launched this week, Visual Arts Glasgow is an online space that brings together the exhibitions and stories from Glasgow’s vibrant visual arts scene, providing a visual portal where you can engage with the latest visual arts news and events.

Why we like it:
Aggregating content from Facebook, Twitter, YouTube and Vimeo direct from over 40 museums, festivals, galleries and studios across the city, the new space showcases the images and film clips the organisations share through social media to create a live feed. From places like Kelvingrove Art Gallery & Museum, The Hunterian or The Burrell Collection, to lesser-known gems such as the Virginia Gallery, Mary Mary or Project Ability, the site portrays each organisation on an equal footing. A dedicated hashtag, #VisArt, allows multi-arts venues to contribute images to the live stream, showcasing the full scope and variety of every genre of Glasgow’s thriving visual arts scene.

“The site makes you feel like you really are in that organisation’s space. So The Lighthouse profile page feels like The Lighthouse; the Riverside Museum feels like the Riverside; each organisation’s page is uniquely its own, whilst the homepage presents visitors with a rich fusion of the full spectrum of visual arts activity taking place across the city and extends the life of their social media content.”
- Dianne Greig, Culture Sparks (WhiteNOISE project leader).

Visitors can like and share content without leaving the webspace and can interact directly with Glasgow’s galleries, museums and studios. Optimised for mobile devices, the webspace has an intuitive touch-screen navigation and a simple site structure to provide a seamless user experience that brings the city’s art scene to life, setting original imagery alongside news, commentary and visitor opportunities.

Visual Arts Glasgow has been developed as part of WhiteNOISE, a Creative Scotland-funded project to define and grow audiences for the visual arts in Glasgow. Designed and developed by Culture Sparks, the WhiteNOISE project conducted major research from representatives of visual arts communities and the Visual Arts Glasgow website responds directly to collective issues raised, providing a portal through which visual arts organisations will connect directly with local audiences and cultural tourists.

More: Website | Blog | Twitter

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